Pharma Future 2011 - Knowledge Conclave was held on October 1, 2011. The event was well attended by the senior professionals from the global pharma companies.
The potential of emerging countries has been well recognized. The event explored the challenges that the global pharmaceutical companies face, as they rapidly scale up their operations in the emerging markets. The conclave was addressed by the key industry experts who outlined the progress made so far in emerging markets businesses and provided an outlook on the future development and implementation of strategies. The traditional pharmaceutical business models from mature markets have undergone considerable course-corrections over a period of time. The Panel discussion at the conclave evaluated these course-corrections and provided insights on adapting them to the realities of the emerging markets.
To explore the proceedings in more detail, please follow the link to the event coverage.
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